Our client, a leading multinational technology company specializing in internet-related services and products, is looking for a Marketing Manager (m/f/d) to join their team in Hamburg.
Ref.: 111120
We are looking for a strategic Marketing Manager to drive user research, market analysis, and actionable insights that inform business decisions and shape impactful marketing strategies. This role will collaborate closely with cross-functional teams to develop go-to-market plans, define product positioning, and accelerate user growth and engagement.
This position requires the unique ability to combine strategic thinking with hands-on execution, driving both long-term vision and immediate results.
Your Tasks:
- User Research & Market Insights: Lead user research and market analysis to inform product strategies, improve features, and drive user engagement and adoption
- Go-to-Market Strategy: Develop and execute go-to-market strategies, working closely with sales, product, and cross-functional teams to define positioning and deliver impactful messaging
- Campaign & Program Management: Plan, execute, and optimize marketing campaigns to meet objectives and ensure timely delivery
- Stakeholder Management: Lead cross-functional communication, manage competing priorities, and provide strategic updates to senior stakeholders
- Brand & Product Positioning: Define and communicate product messaging, ensuring consistency across all marketing channel and collaborate with creative teams to align marketing content with brand standards
- User Engagement & Growth: Leverage insights to improve user retention and engagement
- Leadership & Mentorship: Mentor junior team members, foster an inclusive team culture, and support new hires in their onboarding process
Your Profile:
- Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Experience: 3-8 years in product marketing or brand management, ideally in tech or consumer-facing roles
- Consumer electronics experience is not a must but nice to have
- Technical Skills: Proficiency in marketing tools and analytics
Skills & Qualifications:
- Brand Management: Expertise in brand positioning and strategies to drive engagement
- Go-to-Market Strategy: Experience in executing go-to-market plans with sales and product teams
- Campaign Management: Knowledge of the full marketing campaign lifecycle from strategy to analysis
- User Research & Insights: Ability to lead research and use insights to influence strategy
- Data Analysis: Strong skills in analyzing data to inform marketing decisions.
- Stakeholder Management: Experience managing stakeholders and aligning priorities
- Consumer Behavior: Deep understanding of consumer behavior and its impact on marketing
- Storytelling & Communication: Strong communication skills to craft compelling messages
- Leadership & Mentorship: Proven ability to lead teams and mentor junior members
- Very good proficiency in German and English
For over 30 years, Nash direct has been helping remarkable people to win exciting roles at world-leading technology companies in Germany. Our Mission is to give our employees the best possible experience in working with us.
Interested? Then we would love to receive your application!
Marlena Marzano Monterosso
Senior Recruiter
Nash direct GmbH
Leonrodstraße 52
80636 München
Mobile: +49 (0)151 11 32 34 15
Email: marlena.marzano@nashdirect.de
